I craft brand strategies that amplify resonance and cut through noise.
ClientWork
Live briefs with real companies and real stakeholders. Engagements with BMW, Deloitte, and Atelier Jouffre.
BMW: In-Car Digital Experience
Brand strategy for BMW's in-car digital service ecosystem, presented to BMW executives. Currently under NDA.
Deloitte: Gen Z Investment Platform
Go-to-market strategy for a Gen Z-first investment platform: positioning, voice, and campaign direction. Currently under NDA.
Atelier Jouffre: Brand & Communications
Brand audit, social, editorial, and the collectible-design launch kit for the NYC atelier.
StudioProjects
Self-initiated studio projects developed through SCAD: positioning, narrative, and integrated campaigns for brands whose next move has to add resonance, not noise.
The RealReal: Paris Expansion
Le Marais boutique and café concept, three-year P&L, and four-persona audience model for the brand’s European debut.
Aman: A Property in Patagonia
40-suite property near Torres del Paine, built on a full P&L and cost-per-key model. Presented to a senior executive at Four Seasons.
Celine: 10-Year Brand Equity Strategy
Three-step 10-year strategy built on leather goods, a public Chianti atelier, and a Triomphe artist-in-residence program.
More AboutMe
I build brand strategy for luxury brands, from positioning and narrative to integrated campaigns and the financial models that prove the case.
I work across luxury: hospitality, fashion, beauty, and beyond. The common thread is business rigor applied to resonance.
Before brand strategy I studied philosophy at the University of Utah, concentrating in philosophy of art and aesthetics, the training that now underpins how I think about meaning-making in brands.
I complete SCAD's Luxury & Brand Management MFA in August 2026. Design-led research training through Lextant; coursework through Inside LVMH.
Journal
All essays →Let'sConnect
Based in Savannah.
Open to roles in brand strategy, marketing, or consulting at luxury brands and agencies whose practice is grounded in heritage, narrative, and craft.